Discipline - Management, Pharmaceutical Marketing

Professor Soroceanu Valentina, PhD tenured
Professor Taerel Adriana Elena, PhD tenured
Associate Professor Rais Cristina, PhD tenured
Head of works Stancu Emilia, PhD tenured
Assistant Professor Atanasoie Ana-Maria, PhD fixed term

In the Bucharest Faculty of Pharmacy curricula, in 1923-1924 (early start of the  independent pharmaceutical education in Bucharest) Deontology as a discipline is mentioned within the Department of Pharmaceutical Technology. In 1927, a discipline called Deontology and Pharmaceutical Law is found in the syllabus, which was taught by PhD Associate Professor Pharmacist Alexandru Iteanu (1869 -1928). After the death in 1928 of the single professor trained in this specialty, concepts of pharmaceutical organization and management stopped been  taught within the pharmaceutical education.

Reintroducing of this discipline in 1949 meant a continuation of the status of the one within the Department of Pharmaceutical Technology during 1923-1928 which included pharmaceutical organization courses. In 1953 the discipline became independant in the graduate pharmaceutical education and in 1957, in the post-graduate one.

Between 1957-1979 the scientific research was oriented towards the priority issues of pharmaceutical activity: organizing the work place in pharmacies, through scientific studies, ensuring optimal conditions in this respect, analisys of morbidity, health and economic efficiency for medicines preparation in pharmacy, pharmacist role in magistral prescription, development of research methods in pharmaceutical organization, techniques and principles for forecasting regarding pharmaceutical units (pharmacies, warehouses, control laboratories), calculation of consumption and the needed medication.

Scientific research results were used in practice, these being the starting point for many legislative and normative acts concerning the pharmaceutical activity.

In 1923-1924 curricula for courses and practical works there is a discipline similar to marketing, called Commercial Encyclopedia. Until 1958 at the Departament for Pharmaceutical Organization was taought a course of Accountancy. in 1949/1950 curricula there were 32 course hours and 16 seminars hours and in 1958-1959 this dicipline was voluntary and had 14 hours of course and 28 hours of laboratory.

During the years it was highlighted that in practice, the pharmacist does not carry out accounting operations, he keeps a technical-operative evidence. The discipline will appear in the 1967/1968 syllabus being kept until 1990 under the name Economic Evidence and Legislation.

From the 1990/1991 academic year, it no longer appears and from the corresponding number of hours (16 course hours + 16 seminars) were assigned to the discipline of Pharmaceutical Organization.

The current fields in the Discipline are: graduate and postgraduate pharmaceutical management and marketing education, pharmacoeconomics, pharmacovigilance and history of pharmacy.

Postgraduate education takes place throughout the year in the form of internships for residence pharmacists and pharmacy professionalls (training courses).

There are two optional courses: Antrepreneurship (5th year) and History of Pharmacy (1st year). The discipline is directly involved in coordination of the Doctoral School through the module named: "Scientific research legislation in Romania and Research Ethics".

Over the time in the management of our discipline were the following:

  • Associate Professor PhD Pharmacist Alexandru Iteanu (1923-1928)
  • Lecturer PhD Pharmacist Veturia Odor (1953-1957)
  • Associate Professor PhD. Pharmacist Zisi Stefan Farsirotu (1957-1969)
  • Lecturer PhD Pharmacist Valeria Tocan (1969-1986)
  • Professor PhD Pharmacist Ana Carata (1986-2009)
  • Professor PhD Pharmacist Valentina Soroceanu (2009-present)

This subject develops a series of research themes specific to Health, as follows:

  • Structural modelling of the process of pharmaceutical human resources training.
  • Identification, capitalisation and classification of the pharmaceutical patrimony items from the faculty collection and nationwide.
  • Applying the theoretical knowledge in the pharmaceutical practice.
  • Internships for training students to employ new technologies in pharmacy.
  • Transition from school to active professional life under the current social, economic and cultural circumstances.
  • Pharmacoeconomic aspects regarding the most common pathologies

A.Subject Pharmaceutical Management and Marketing (mandatory subject) is included in the curricula(undergraduate programme in Pharmacy) during two semesters as follows:

  • The Pharmaceutical Management course, academic year IV (semester II) – includes general notions about management, comparative management, leadership process, pharmaceutical management, pharmaceutical ethics and deontology, human resources management, provision of pharmaceutical assistance. The course is organised as follows: 1 hour ofcoursesand 1hour of practical work, weekly. The PharmaceuticalMarketing course, academic year V (semester I) –includes notions regarding the general marketing in the pharmaceutical field and the particularities of this specialised type of marketing.This course clearly outlines the roles of pharmacist and physician, respectively, and their place in the medicine circuit. It is organised as follows: 2hoursof course and 2hours of laboratory work, weekly.

The final test for both courses is:written test (descriptive paper), and practical activity appraisal (practical elimination testing, multiple choice).

  1. B. History of Pharmacy –academic year I (semester II), optional course. The course aims at looking at the history of pharmacy as a subject in the pharmaceutical education system, underlines the importance of knowing the history of pharmacy, its role and place among sciences along the history, and the international recognition of the history of pharmacy.The major objectives of this course are:

- building up a professional culture of future pharmacists by knowing the history of this profession from its beginning until present day (among ancient people and in our country) and envisaging the future of the profession into the 21st century,

- knowing the developments of pharmacy and medicines over the centuries. The course is organised as 1hour of theoretical course/week. Final test: written paper.

  1. C. Entrepreneurship – academic year V (semester II) – optional course on health management, marketing and administration, dispensing of medicines, dietary supplements, cosmetics and other health-related products and pharmaceutical assistance, storage, preservation, distribution of medicines, dietary supplements, cosmetics and other health-related products; the objective of the course is to help students learn and enforce the legal provisions with a purpose to start a business in Romania and exercise marketing and management practices in the economic field.

Other activities

  • Guiding works at student conferences
  • Coordinating graduation and bachelor’s theses
  • Getting the teaching staff involved in the annual organisation of the National Pharmacy History Meeting

The subject Pharmaceutical Management and Marketing includes theoretical activities and practical work for specialisations Clinical Pharmacy and Pharmaceutical Laboratory.

The subject Management is studied during annual postgraduate courses intended for pharmacy graduates, pharmacy residents, specialist pharmacists, primary pharmacists, PhD students, PhDs in pharmaceutical sciences, training university professors, namely:

  • Pharmacovigilance; Rules of Good Distribution Practice,Rules of Good Manufacturing Practice, Authorisation-Reauthorisation Procedures.

In the postgraduate doctorate studies, the subject Pharmaceutical Management and Marketing includes courses, practical activities and annual examination related to the module titled Legislation on scientific research in Romania, in Cycle 1 of advanced doctoral training.

  1. Pharmaceutical management
  2. Good pharmaceutical practice
  3. Pharmacovigilance
  4. Pharmacoeconomics
  5. Circuit of medicines
  6. Pharmaceutical marketing principles
  • Aspecte farmaceutice şi economice în tratamentul pacienţilor cu tuberculoză studiu comparativ: România/Moldova, 34072/23.12.2013, director de proiect V.Soroceanu
  1. A.E.Tăerel, Farmacovigilența – obiectiv național și mondial de politică a medicamentului, ConferințaNațională de Farmacie, februarie 20162.
  2. C. Rais, A E. Taerel, E. Stefanescu, M. Brumărel, V. Safta, S. Adauji, V.Priscu, V. Soroceanu,Epidemiological aspects of tuberculosis in adults in Romania versus the Republic of Moldova, Revista Farmacia nr. 4,2016
  3. Soroceanu, C. Rais, E. Stefanescu, M. BrumăreL, V. Safta, S. Adauji, V. Priscu, A.-E. Taerel,Epidemiological and economic aspects of tuberculosis in children. a comparative analysis: Romania vs. the Republic ofMoldova, Revista Farmacia nr. 1, 2016
  4. E. Stancu, A. Carata, A.-E. Tăerel, From the history of drugs: oleum jecoris aselli, a long time used remedy,Revista Farmacia nr.5, 2015
  5. A.-E. Tăerel, M-G Suliman, A. Lucasciuc, O. Buda, Carol Davila (1828-1884), French reformer of 19thcentury romanian medicine and pharmacy: a pictorial biography, Farmacia nr.1, 2015
  6. A.-E. Tăerel, Patrimoniul farmaco-medico- istoric.identificare, valorificareReuniunea naţională de Istoria Farmaciei, ediţia a XXIV-a,vol in extenso, 2015
  7. A-E Tăerel, V Soroceanu, C Rais, E. Stancu, Study of quality standards application in Bucharest communitypharmacies, Revista Farmacia nr. 6, 2014
  8. E. Stancu, A Carata, A.-E. Tăerel,, V. Soroceanu The study of pharmacopoeias used in the romanian area inxviii-xxth centuries: evolution of proportions for drug substances and pharmaceutical preparations, Revista Farmacianr.5, 2014
  9. V Soroceanu, C. RAIS, A.-E. Tăerel, Romanian pharmacy in different political regimes (1948-2013), RevistaFarmacia nr.1, 2014
  10. A.-E. Tăerel, V Soroceanu, C. RAIS, Trends in the evolution of the annual classified list of medicines between1989-2012, Revista Farmacia nr. 5, 2013
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